Document Type

Closed Project

Publication Date

Spring 1997

Instructor

Dragan Milosevic

Course Title

Strategic Planning in Engineering Management

Course Number

EMGT 525

Abstract

This report evaluates Alaska Air Group's strategic plans as it relates to using customer service as a means to differentiate it from other airlines.

Description

This project is only available to students, staff, and faculty of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/24993

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