Document Type

Closed Project

Publication Date

Spring 2018

Instructor

Charles Weber

Course Title

Engineering and Technology Management

Course Number

ETM 526

Subjects

Marketing research, Technology -- Management, Computer networks -- Security measures, Computer networks -- Access control

Abstract

Microsoft is a leader in the technology industry and just recently announced a new OS365 bundled with Identity and Access Management product offering that moved them into being a top supplier for Identity and Access Management security offerings. This has caused a threat to smaller technology companies competing in the Identity and Access Management space.

To some, this could be viewed as a market disruptor causing smaller companies to be reactive in an effort to remain competitive in the marketplace. As a result, some companies are looking to adjust the way they are selling to the marketplace in the hopes to remain competitive. S Computer is one of those companies looking to revamp their approach.

In this paper I use market research and personal experience to identify some opportunities S Computer could benefit from implementing that could provide more profitability for the company.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

https://archives.pdx.edu/ds/psu/25774

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