Engineering and Technology Management
Marketing research, Technology -- Management, Computer networks -- Security measures, Computer networks -- Access control
Microsoft is a leader in the technology industry and just recently announced a new OS365 bundled with Identity and Access Management product offering that moved them into being a top supplier for Identity and Access Management security offerings. This has caused a threat to smaller technology companies competing in the Identity and Access Management space.
To some, this could be viewed as a market disruptor causing smaller companies to be reactive in an effort to remain competitive in the marketplace. As a result, some companies are looking to adjust the way they are selling to the marketplace in the hopes to remain competitive. S Computer is one of those companies looking to revamp their approach.
In this paper I use market research and personal experience to identify some opportunities S Computer could benefit from implementing that could provide more profitability for the company.
Miller, Stephanie S., "Growth in the Internet Technology Market of Identity and Access Management" (2018). Engineering and Technology Management Student Projects. 2220.