Document Type

Closed Project

Publication Date

Fall 2018


Tugrul Daim

Course Title

Engineering Technological Management

Course Number

ETM 520/620


Tesla Motors -- Management, Solar energy, Energy storage -- Technological innovations


Tesla has today transitioned from being just an electric vehicle company to an energy company that not only supports sustainable energy, but also develops innovative technologies to store that energy. For Tesla Energy, the greatest challenge with solar power is to develop products that can store solar power for use when the sun is not shining. Storage of solar power is what Tesla has today mastered, with a storage device that is simple to use, easy to install, relatively inexpensive to maintain, and can store surplus solar energy which is not used at the time when it is generated. And use that energy later when the sun is not shining. It is also optimized to be used as a backup power supply in the event of a power outage. What’s most incredible is that it can be completely integrated with the grid in a smart way such that it can buy energy from the grid when it is the cheapest i.e. during the daytime, store it, and then make use of it in the evening during peak hours when prices rise. With Tesla batteries, Tesla wants to enable the world to accelerate the move away from fossil fuels to a sustainable energy future. However, with natural gas coming up in recent times as a more affordable alternative, reducing the dependence on crude oil, it remains to seen if Tesla can sustain its market growth and continue to lead as an innovative and sustainable energy company.


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