Document Type

Closed Project

Publication Date

Fall 2012


Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

ETM 520


New business enterprises -- Management, New business enterprises -- Funding, Crowd funding -- Evaluation, Social media,


This paper looks into the emerging realm of social media and crowd funding as a viable option for start-up funding. A literature review revealed a key gap area where traditional funding methods are ill-suited (between personal/private funding and more commercial investors seeking a profit) but showed a relative lack of published information on crowd funding, likely because the concept is only a few years old. Five interviews were given with the leads of several start-up projects: three who used crowd funding through Kickstarter, a successful online start-up itself, and two who used traditional methods. These interviews were used to analyze what makes a project appropriate for crowd funding, the strengths and limitations of the platform, and what side benefits like market research and customer engagement entrepreneurs can expect to gain by using this method. Future work could include a quantitative decision model to choose the best funding method for any given project.


This project is only available to students, staff, and faculty of Portland State University

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