Document Type

Closed Project

Publication Date

Fall 2013


Dundar F. Kocaoglu

Course Title

Engineering and Technology Management

Course Number

ETM 520


The objective of this paper is to compare consumer expectations and current market offerings concerning the plug-in electric vehicle (PEV). Consumer expectations in regards to vehicles are derived from existing studies and organized into seven categories. For each of these categories, an evaluation of whether the current PEV offerings from both industry and all levels of government are met is conducted. In particular, a special focus is put on marketing strategies in the city of Portland, Oregon as a vanguard of the propagation of large-scale PEV adoption.


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