Dundar F. Kocaoglu
Engineering and Technology Management
The objective of this paper is to compare consumer expectations and current market offerings concerning the plug-in electric vehicle (PEV). Consumer expectations in regards to vehicles are derived from existing studies and organized into seven categories. For each of these categories, an evaluation of whether the current PEV offerings from both industry and all levels of government are met is conducted. In particular, a special focus is put on marketing strategies in the city of Portland, Oregon as a vanguard of the propagation of large-scale PEV adoption.
Boss, Viktoria; Caldwell, Josh; Finn, Daragh; Kessler, Lukas; Manning, Chris; Radlinger, Christine; and Yildiz, Bilgehan, "An Analysis of Electric Vehicles in the Portland Market" (2013). Engineering and Technology Management Student Projects. 381.