Document Type

Closed Project

Publication Date

Fall 2013


Dundar F. Kocaoglu

Course Title

Engineering and Technology Management

Course Number

ETM 520


Under the certain market trend of the mobile communication products, Intel would also like to be one of the marketing leaders of this segment. At their transitioning period of focuses from chipsets manufacturing into the computing providing, Intel has made the decision on getting into the mobile computing market as a major change on their strategic plan and company’s vision. With the strong R&D and manufacturing capabilities, Intel would be able to build-up their own mobile product portfolios based on their computing platforms, but they would still face a lot of pressures from the competitors as Qualcomm, and the shaped market environment. They are willing to make the Intel Inside® mobile devices into the market and make every user being connected with great using experiences. In this project, through research, interviews and competitive analysis, we are able to define why Intel would like to change their strategy into the mobile market, how they are doing, their major competitor, and the critical issues they need to define from the strategy implications. At the end, we would like to give out our strategic suggestions to Intel based on our analysis.


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This project is only available to students, staff, and faculty of Portland State University

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