Document Type

Closed Project

Publication Date

Fall 2013


Ron Khormaei

Course Title

Strategic Planning

Course Number

ETM 525


Finex Cast Iron Works is a startup company based in Portland, Oregon, it is founded by Mike Whitehead. Mike’s professional background is in industrial engineering for some of the major manufacturer’s in the Pacific Northwest, including Boeing and Leupold-Stevens. His amateur culinary background is what lead him to develop this new company to make top quality cast iron skillets. Why this is information is shared is that it is the foundation of what made this business. We have attempted to adapt this into a strategic plan respective of these traits that make good business and technological sense. Finex, it will be shown, is going to grow into one of the major vendors of finer cast iron cookware through a balanced strategic plan.


This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier