Document Type

Closed Project

Publication Date

Spring 2013


Ron Khormaei

Course Title

Competitive Strategies in Technology Management

Course Number

ETM 527


The project reviewed and analyzed in this paper is the replacement of the Sellwood bridge in Portland, Oregon. After a study was conducted on the bridge in 1999, it was recommended that the bridge should be replaced due to structural deficiencies and a lack of appropriate facilities. This study reviews and analyzes the challenges faced on the project, how these challenges were dealt with, how the Program Manager has successfully managed the project, and finally the success factors of the project. It was established that the structured decision making process followed on the project effectively integrated the opinions of the public, and federal, state, and county representatives. By using the public's input as the first step of this process, public consensus on major decisions was achieved successfully at an early stage of the project. This aided in acquiring federal and state funds, obtaining the final Environmental Impact Study (EIS) within 4 years, and ensuring that no major disruptions were experienced throughout the project to date.


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