Dundar F. Kocaoglu
Management of Engineering and Technology
The goal of this project is to create an empirical model that incorporates quantitative and qualitative criteria for evaluation and selection of the best individual smartphone plan. This hierarchical model creates a quantitative framework applying semi-absolute scale to measure the value of each factor that contributes to the overall score of a plan. It integrates the relative desirability of the factors in the decision-making criteria with their priority assigned by the experts. The developed model with four levels of Objectives, Criteria, Factors and Plan desirability measures decode the complicated process of evaluating available phone plans. The result of the process is a subjective score that provides a relative desirability measure that helps with the selection of the best plan. In the effort to stay objective and away from personal preferences, this model is not considering the phone hardware as well as the provider.
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Ignacio, Castillejos; Jejung, Ha; Rachanida, Koosawangsri; Noshad, Rahimi; and Bing, Wang, "Selection of Mobile Communication Plans" (2013). Engineering and Technology Management Student Projects. 446.