Tablet computers -- Marketing, Tablet computers -- Purchasing -- College students, Hierarchical Decision Model
With the new release of the Apple’s newer version of iPad2 called iPad, Everyone but mostly college students face a sometimes daunting task of selecting the tablet that will really satisfy their needs instead of following the trend and going for what is “it” right now. With new features and innovative technologies moving almost at the speed of light, making this decision can seem easy at first look to some but overwhelming to others. Faced with busy lives and the need to have all in one technologies in the palm of their hands, college students are leaning more and more towards tablets instead of desktop computers or laptops. With less weight, ease to carry among other features, tablets are becoming more popular each season. This paper helps college students select the “all in one” tablet fitting their criteria requirements.
For this study, surveyors from Portland State University selected the six most important criteria. These critical criteria were used in the decision making process by using the HDM- Hierarchical Decision Model.
Abdulai, Kon; Hu, Nan; Wang, Xiaowen; Yilmaz, Selen; and Yoon, Byung Sung, "Selection of the Highest Valued Tablet for a College Student using HDM" (2012). Engineering and Technology Management Student Projects. 542.