Document Type

Closed Project

Publication Date

Winter 2012


Dundar Kocaoglu

Course Title

Decision Making

Course Number

ETM 530/630


Tablet computers -- Marketing, Tablet computers -- Purchasing -- College students, Hierarchical Decision Model


With the new release of the Apple’s newer version of iPad2 called iPad, Everyone but mostly college students face a sometimes daunting task of selecting the tablet that will really satisfy their needs instead of following the trend and going for what is “it” right now. With new features and innovative technologies moving almost at the speed of light, making this decision can seem easy at first look to some but overwhelming to others. Faced with busy lives and the need to have all in one technologies in the palm of their hands, college students are leaning more and more towards tablets instead of desktop computers or laptops. With less weight, ease to carry among other features, tablets are becoming more popular each season. This paper helps college students select the “all in one” tablet fitting their criteria requirements.

For this study, surveyors from Portland State University selected the six most important criteria. These critical criteria were used in the decision making process by using the HDM- Hierarchical Decision Model.


In Copyright. URI: This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).


This project is only available to students, staff, and faculty of Portland State University

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