Document Type

Closed Project

Publication Date

Spring 2011


Tugrul Daim

Course Title

Decision Making

Course Number

ETM 530/630


The Smartphone has taken the world by storm. The mobile phone started as a simple wireless cellular device capable of short calls in limited areas weighing as much as 8-11 lbs. Over time and numerous innovations it is now a device that can fit into your pocket, capable of doing almost everything your computer can do. The mobile phone industry supports many players. Household names like Motorola, Nokia, LG, HTC and Samsung all produce and compete in a highly competitive mobile device market. A mobile phone, cell phone or Smartphone all describe technology that has become common place in society, the thought of not being able to reach a friend or loved one at a moment’s notice is unheard of and for many unacceptable. The past 30 years has seen incredible innovation in microchip, memory and communication technologies that made our world truly wireless. Long gone are the days of needing a modem or network cable to be able to connect to the internet or your company’s network. Information on demand and at your finger tips has pushed computing needs beyond a person’s computer/laptop to the device that everyone has with them all the time, their phone. Today the Smartphone is a device capable of providing a wide range of communication, business, entertainment and computing needs. Two companies became early leaders in the Smartphone market. Research in Motion Ltd. (RIM) was the first to provide users with advanced business communication capabilities. Later Apple, Inc. entered the market by providing a device capable of providing a wide range of communication and entertainment needs. As the market has matured, imitators have released technology to compete in this highly competitive communication segment. Most notably Google spearheaded the advent of an open source operating system that has forced RIM and Apple to adjust to survive.


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