Document Type
Closed Project
Publication Date
Winter 2011
Instructor
Shimon Shmueli
Course Title
Technology Marketing
Course Number
ETM 555
Abstract
Microsoft has enjoyed significant success over the past 35 years based on its’ position as the industry standard for personal computer (PC) operating systems. We currently hold more than a 90% share of this market and even Apple, the only significant challenger on the desktop, now has Windows available on their platform as well. This leading position, along with growth in demand for Internet servers and more cost-effective data center applications, has allowed Windows to dominate the server market as well with a market share of 74% (IDC: 2010). Based on our leading position in these markets we are also able to sell significant amounts of additional productivity software (e.g. Office, SharePoint, Exchange, …) as well; plus we have also been able to extend our platform to wide range of other devices.
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Persistent Identifier
http://archives.pdx.edu/ds/psu/22284
Citation Details
Alawini, Abdussalam; Soysa, Dinesh; Liu, Yin; and Zehr, Wilson, "Microsoft TV - Marketing Plan" (2011). Engineering and Technology Management Student Projects. 700.
http://archives.pdx.edu/ds/psu/22284
Comments
This project is only available to students, faculty, and staff of Portland State University.