Microsoft has enjoyed significant success over the past 35 years based on its’ position as the industry standard for personal computer (PC) operating systems. We currently hold more than a 90% share of this market and even Apple, the only significant challenger on the desktop, now has Windows available on their platform as well. This leading position, along with growth in demand for Internet servers and more cost-effective data center applications, has allowed Windows to dominate the server market as well with a market share of 74% (IDC: 2010). Based on our leading position in these markets we are also able to sell significant amounts of additional productivity software (e.g. Office, SharePoint, Exchange, …) as well; plus we have also been able to extend our platform to wide range of other devices.
Alawini, Abdussalam; Soysa, Dinesh; Liu, Yin; and Zehr, Wilson, "Microsoft TV - Marketing Plan" (2011). Engineering and Technology Management Student Projects. 700.