Document Type

Closed Project

Publication Date

Spring 2010

Instructor

Shimon Shmueli

Course Title

User Centered Innovation

Course Number

ETM 556/656

Subjects

New products -- Planning, Technology -- Management, Project management, Protein drinks --Technological innovations, Consumers -- Attitudes

Abstract

This product concept seeks to address three basic problems. First, nearly all liquid nutrition offerings that are readily available for people on the go do not offer personal choices for creating individually unique liquid replenishment. Second, there are no current offerings for protein drinks that do not require preparation. Protein drinks typically require extensive mixing and blending prior consumption. Last of all, readily available liquids for people on the go contribute to the consumption of single use containers and packaging which is not environmentally sound. The main purpose of this concept is to offer a quick, simple solution for health concerned people to enhance their life and to be the leader in introducing innovative, quality, and environmental friendly services to community. Promote personal health and environmental consciousness through healthy liquid replenishment into either personal reusable or environmental friendly containers.

Note: The presentation associated with this report is included here as a supplemental file.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/22649

2010-S-556-01-2.pdf (724 kB)
Booster Shaker Presentation

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