Robert Harmon & Antonie Jetter
Front End Management for New Product Development
ETM 543/MKTG 548
In today's marketplace, consumers are presented with an often astounding number of choices when selecting even the most mundane of products. Product variety is commonplace, especially in competitive mature sectors where manufacturers are constantly looking for innovative ways to form a connection with consumers. This connection, however, is not always only based on which product actually best satisfies customer needs, has the best quality/technology, or represents the best economic value. Product preferences are often largely based on intangible factors tied to emotion, knowledge, and experience.
Chapman, Bill; Lehn, Verena; Ravi, Radha Madapoosi; Polikar, Yasemin; and Sirisakulong, Alisa, "Intangible Design Factors in
New Product Development:
The Value of Net Emotional Effect" (2009). Engineering and Technology Management Student Projects. 811.