Document Type

Closed Project

Publication Date

Fall 2009


Robert Harmon & Antonie Jetter

Course Title

Front End Management for New Product Development

Course Number

ETM 543/MKTG 548


In today's marketplace, consumers are presented with an often astounding number of choices when selecting even the most mundane of products. Product variety is commonplace, especially in competitive mature sectors where manufacturers are constantly looking for innovative ways to form a connection with consumers. This connection, however, is not always only based on which product actually best satisfies customer needs, has the best quality/technology, or represents the best economic value. Product preferences are often largely based on intangible factors tied to emotion, knowledge, and experience.


This project is only available to students, faculty, and staff of Portland State University.

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