Document Type

Closed Project

Publication Date

Fall 2009


Robert Harmon & Antonie Jetter

Course Title

Front End Management for New Product Development

Course Number

ETM 543/MKTG 548


One of the most important steps in new product development (NPD) is involving the user in the design to ensure the product aligns with their needs and wants. Identifying the right users for a new product and involving them in the right part of the project can be found in the literature under several names: User-Oriented Design (UOD), User-Centered Design, or Human-Centered Design. This paper focused on how to get user involve in the new product development process in a mission to examine the impact of UOD in the NPD process on a case study.


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