Document Type

Closed Project

Publication Date

Fall 2009


Antonie Jetter

Course Title

Technology Marketing

Course Number

ETM 555


The new generation technical product Powermat Wireless Charger is a wireless charging technology that allows us to charge multiple devices at the same time without any cords and adapters. Powermat transmits the electrical power wirelessly via an ultra thin mat embedded to other electronic devices. As per the statistics released by the Consumer Electronics Association (CEA), there are 25 electronic goods in an average U.S home and it is expected to increase by two and half times of the present day numbers by 2013. [9][10] This shows the market opportunity for our Powermat Wireless Charger as it is more convenient to have one for a house with such a huge number of electronic products where the hassle due to cords and wires can be completely released.


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