Document Type

Closed Project

Publication Date

Winter 2009


Tugrul Daim

Course Title

Management of Engineering and Technology

Course Number

ETM 520/620


The struggle of the American manufacturing industry to survive under the global economical recession has been the main headline for most of the business news nowadays. The government of the United States is, however, giving an extra attention to the American Automotive industry due to its micro impact towards the national economy, with more than one million jobs on the stake. The automotive industry has, however, received governmental stimulus packages to avoid its inevitable bankruptcy, but their overall stability remains under risk. The main objective of this study is to conduct an analysis of the main internal and external factors that restrained General Motors Corp. (GM), to achieve financial stability. The study includes literature reviews, benchmarking of better performing companies, and performing interviews with field experts, all to come up with a list of suggested courses of actions that would give in return a better overall performance for the American automotive industry in general, and for General Motors Corp. (GM) in specific.


This project is only available to students, faculty, and staff of Portland State University.

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