New products -- Management, Product management, High technology industries, Product life cycle
Globalization and the age of speed have changed the way companies make products. Cut throat competition and time to market are forcing companies to shorten the product development life cycle. Over the past few decades, the product development process has evolved considerably and the trend in product development shows that companies have to continue to optimize it and their approach to product development. In the last 3 decades, the stage-gate process emerged as an option to give competitive edge to companies which adopt it. But the stage gate is aging and what worked in the 80’s may need to be revised for the 21 century to keep the edge. This research is an explanatory research to see how high tech companies use the stage gate currently. It also explores how often companies use portfolio decisions at the gates or decision points.
Khamis, Rabah and Rao, Meghana, "Investigation of the Stage-Gate Process in the High Tech Industry: A Case Study" (2010). Engineering and Technology Management Student Projects. 861.