Document Type

Closed Project

Publication Date

Fall 1993


Richard R. Deckro

Course Title

Engineering Economic Analysis

Course Number

EMGT 535


A new, unmistakable vista of quality is taking place in the world. Consumers are increasingly basing their purchasing decisions on the quality of goods and services. They are even willing to pay more for the confidence and assurance of quality. This message is being received by producers, with mixed emotions. Quality apparently is still being treated casually by some manufacturers. Where quality has been at the fore front of management strategies, the sharper quality focus is an invited challenge. Dramatic progress is being made by companies which had the foresight to absorb the quality and productivity message and now continue to assertively transform quality commitment into action. These companies place sufficient emphasis on quality that with each shipment, or negotiation, consumer confidence is strengthened. There is good reason for this business strategy, decades of effort toward building a good company reputation can be negated by a single shipment of defective product.


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