Date of Award
Bachelor of Arts (B.A.) in Art History and University Honors
This thesis analyzes the artistic processes of Zardulu the Mythmaker, an anonymous internet figure whose viral art expands upon the language of online hoaxes and media sensationalism to create mythologies that encapsulate the present. Recent scholarship has proposed a shift away from “the contemporary” in art, as its constant efforts toward innovation and detachment from discipline perpetuates the current culture of anxiety. Zardulu’s art practice offers a unique separation from the boundaries of contemporary art, which is examined in this thesis through her use of ancient myth-making techniques and the medium of internet virality. Furthermore, this thesis presents Zardulu’s methodology as a means of re-orienting the anxieties of the post-truth age and connecting to a collective human experience that has been obscured by the absolutes of the contemporary.
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Wolfe, Grace, "Constructing a Contemporary Mythology: Zardulu's Viral Art in the Post-Truth Age" (2021). University Honors Theses. Paper 1048.