First Advisor

Brenda Glascott

Date of Award

Spring 2022

Document Type

Thesis

Degree Name

Bachelor of Science (B.S.) in Business: Management and Leadership and University Honors

Department

Business

Language

English

Subjects

capstone review, business, management and leadership

DOI

10.15760/honors.1205

Abstract

The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it. My team worked with Avestor, a local real estate investment company, to build and expand their social media presence in order to increase their reach and attract new sponsors. This thesis reflects on the work completed during the project, the challenges we faced, and the specific classes and aspects of my education that I was able to apply while completing the project.

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Persistent Identifier

https://archives.pdx.edu/ds/psu/37717

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