First Advisor

Melissa M. Appleyard

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in Business Administration: Management and Leadership and University Honors


Business Administration


Social media -- Security measures, Women consumers -- Protection, Online sexual predators, Sexual harassment of women -- Prevention, Sex crimes -- Prevention




This study examines the implications of social discovery applications (apps) for the safety of their users and proposes proactive policies for firms to adopt to ensure greater safety. This report specifically focuses on female victims of technology-facilitated sexual violence and harassment on the basis that the research to date indicates that women and girls are disproportionately the victims of both sexual harassment and violence in offline contexts. Through an analysis of three cases of mobile app abuse, mobile industry security standards, and proactive versus reactive policies, the issues and alternatives are explored. This research draws on journal articles, market research and competitor analysis to determine recommended security practices for social media apps. The recommendations were prepared for a BA 495 Honors Business Strategy Capstone client in spring quarter 2015.


In Copyright. URI: This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Persistent Identifier