Melissa M. Appleyard
Date of Award
Bachelor of Arts (B.A.) in Business Administration: Management and Leadership and University Honors
Social media -- Security measures, Women consumers -- Protection, Online sexual predators, Sexual harassment of women -- Prevention, Sex crimes -- Prevention
This study examines the implications of social discovery applications (apps) for the safety of their users and proposes proactive policies for firms to adopt to ensure greater safety. This report specifically focuses on female victims of technology-facilitated sexual violence and harassment on the basis that the research to date indicates that women and girls are disproportionately the victims of both sexual harassment and violence in offline contexts. Through an analysis of three cases of mobile app abuse, mobile industry security standards, and proactive versus reactive policies, the issues and alternatives are explored. This research draws on journal articles, market research and competitor analysis to determine recommended security practices for social media apps. The recommendations were prepared for a BA 495 Honors Business Strategy Capstone client in spring quarter 2015.
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Meneely, Alexandra, "Avoiding Online Predators: Proactive Measures Companies Can Take to Protect Their Female Consumers" (2015). University Honors Theses. Paper 180.