First Advisor

Meredith James

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in Graphic Design and University Honors


Art + Design




Graphic design (Typography) -- Social aspects, Graphic design (Typography) -- Environmental aspects, Sustainable design




This paper explores the ways in which graphic design has approached and interacted with sustainability throughout the last quarter of the 20th century and into today. Following two collaborative manifestos of graphic designers discussing design's potential outside of the commercial realm, this paper examines the way that graphic design has assisted with environmentalism thus far and makes a proposal for the way that graphic design should be used in an environmentally sustainable context into the future. Using the tenets of the new scholarly realm of Transition Design, this paper dissects how graphic design can assist a transition away from a centralized, fossil-fuel based economy toward a radically localized sustainable system using information design, persuasive design, and future-oriented visualizations.


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Persistent Identifier

26-2 [Recovered]-531-01.png (1808 kB)
Informational Design

mugposter4-01.png (3525 kB)
Persuasive Design

2100-final-01.png (3142 kB)
Visionary Design