Date of Award
2017
Document Type
Thesis
Department
Business Administration
First Advisor
Lihong Qian
Subjects
Business enterprises -- Finance, Consumer behavior, Investments -- Psychological aspects, Investments -- Decision making
DOI
10.15760/honors.449
Abstract
This paper attempts to provide an organized review of the existing, traditional, and modern research on Behavioral Finance with the added analysis of how the field relates itself to modern day consumer and investor behavior. Using literature review and a small business client case study, the paper shows how small businesses are prey to common Behavioral Finance biases, but small businesses are able to leverage the benefits of Behavioral Finance concepts the most.
Persistent Identifier
http://archives.pdx.edu/ds/psu/20464
Recommended Citation
Huynh, Christopher T., "Leveraging Behavioral Finance as a Small Business" (2017). University Honors Theses. Paper 452.
https://pdxscholar.library.pdx.edu/honorstheses/452
10.15760/honors.449
Comments
A Thesis Submitted to the Honors College of Portland State University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts in Business Administration In the Departments of Accounting and Finance.