Date of Award
Business enterprises -- Finance, Consumer behavior, Investments -- Psychological aspects, Investments -- Decision making
This paper attempts to provide an organized review of the existing, traditional, and modern research on Behavioral Finance with the added analysis of how the field relates itself to modern day consumer and investor behavior. Using literature review and a small business client case study, the paper shows how small businesses are prey to common Behavioral Finance biases, but small businesses are able to leverage the benefits of Behavioral Finance concepts the most.
Huynh, Christopher T., "Leveraging Behavioral Finance as a Small Business" (2017). University Honors Theses. Paper 452.