Cynthia Lou Coleman
Date of Award
Bachelor of Arts (B.A.) in Communication Studies and University Honors
Shepard Fairey, Street art, Branding (Marketing), Institutional advertising, Graffiti artists, Corporate image
An examination of the evolution of street art arising from an elemental form of graffiti/vandalism to an established and respected art form used by corporate organizations for advertisement and branding. This case study will provide testimony of research performed over the span of twenty years allowing for the development of acclaimed street artists like Shepard Fairey to establish their own brand identities and collaborations with corporate advertising. Breaking down what street art is and how it correlates to advertising, branding, and propaganda. Discussing the cultural community component of this art form, allowing for such a growth of social acceptance and examining how this relates to an implementation of street art in advertising and marketing. Specifically focusing on Shepard Fairey's migration from the anonymous street artist; with his Andre the Giant has a Posse Sticker Campaign (OBEY Campaign), to the well-known artist who created the 2008 Obama "Hope" poster and the International Women’s March 2017 "We the People" poster collection.
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Hampson, Moira Fiona, "Rebranding Street Art: An Examination of Street Art and Evolution into Mainstream Advertising, Branding, and Propaganda" (2018). University Honors Theses. Paper 631.