Date of Award

5-25-2018

Document Type

Thesis

Degree Name

Bachelor of Arts (B.A.) in Communication Studies and University Honors

Department

Communication

First Advisor

Cynthia Lou Coleman

Subjects

Marketing -- Management, Advertising, Propaganda, Shepard Fairey, Street art -- Criticism and interpretation

DOI

10.15760/honors.642

Abstract

An examination of the evolution of street art arising from an elemental form of graffiti/vandalism to an established and respected art form used by corporate organizations for advertisement and branding. This case study will provide testimony of research performed over the span of twenty years allowing for the development of acclaimed street artists like Shepard Fairey to establish their own brand identities and collaborations with corporate advertising. Breaking down what street art is and how it correlates to advertising, branding, and propaganda. Discussing the cultural community component of this art form, allowing for such a growth of social acceptance and examining how this relates to an implementation of street art in advertising and marketing. Specifically focusing on Shepard Fairey’s migration from the anonymous street artist; with his Andre the Giant has a Posse Sticker Campaign (OBEY Campaign), to the well-known artist who created the 2008 Obama “Hope” poster and the International Women’s March 2017 “We the People” poster collection.

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