Website as Classroom: Content Strategy for Libraries

Does your website sometimes seem like a dumping ground for information that no one really reads? Do you wonder how to tie your website to your library’s mission and goals? A good content strategy can be a powerful tool to help you create a purpose-driven, useful, and engaging website, but most books and articles about content strategy are focused on the business world. This presentation will translate the business-speak of content strategy guidelines into a practice that works for libraries. A good content strategy can help you create a website attuned to your library’s goals, that helps you teach your students to find and use information effectively.