Presentation Type

Lightning Talk

Conference Track

Other

Description

This session will discuss how you can easily use analytic data on Facebook and Twitter to improve user engagement. Developing a workflow around social media analytics will help you reach out to your audience – and keep track of what is working, and what is not.

  • Engage users while keeping your communications higher-education focused – no cat pictures required
  • Spend minimal time maintaining social media when you know your peak times and topics
  • Utilize trending topics to highlight unique collections or library/campus events

Learning Outcomes

  • Learn how to read and compare social media analytics.
  • Develop a workflow to minimize time spent.
  • "Partner" with other active groups to promote library collections and events.

Rights

© Copyright the author(s)

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Twitter Handle(s)

@PSULibrary

Comments/Notes

Room: Hoffman Hall

Start Date

3-31-2017 3:20 PM

End Date

3-31-2017 3:25 PM

Persistent Identifier

http://archives.pdx.edu/ds/psu/19111

Subjects

Online social networks -- Library applications, Social media -- Library applications, Libraries and community, Web usage mining

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Mar 31st, 3:20 PM Mar 31st, 3:25 PM

Use Analytics to Put Your Social Media on Cruise Control

This session will discuss how you can easily use analytic data on Facebook and Twitter to improve user engagement. Developing a workflow around social media analytics will help you reach out to your audience – and keep track of what is working, and what is not.

  • Engage users while keeping your communications higher-education focused – no cat pictures required
  • Spend minimal time maintaining social media when you know your peak times and topics
  • Utilize trending topics to highlight unique collections or library/campus events