Presentation Type

Presentation

Conference Track

Design

Description

Establishing a cohesive visual look for your library improves recognition, engagement, and trust among your community. But presenting a unified appearance can be a challenge when there are a wide variety of faculty and staff members creating promotional and marketing materials. In this session we’ll explore the challenges faced and lessons learned as the Brooks Library developed, revised, and ultimately implemented a library-wide brand identity to establish standards and best practices for the design and tone of the library’s print and digital content. Attendees will receive access to our approved Brand Identity, including helpful resources used.

Learning Outcomes

  • How to put together a Brand Identity task force.
  • Considerations to take when developing the content.
  • Resources used to guide the process and inform best practices.
  • Challenges met in adopting organization-wide policies and procedures.

Twitter Handle(s)

@glowingfish

Comments/Notes

Room: SMSU 298

Brand Identity Checklist and Brand Identity: Standards and Best Practices are available in the Additional Files section below

Start Date

31-3-2017 11:15 AM

End Date

31-3-2017 12:00 PM

Persistent Identifier

http://archives.pdx.edu/ds/psu/19099

Subjects

Libraries -- Marketing, Information services -- Marketing, Libraries -- Public relations, Branding (Marketing) -- Applications to libraries

Additional Files
BrandIdentityChecklist.pdf (167 kB)
Brand Identity Checklist
BrooksLibraryBrandIdentityFINAL APPROVED.pdf (1062 kB)
Brand Identity: Standards and Best Practices
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Mar 31st, 11:15 AM Mar 31st, 12:00 PM

The Design of Library Things: Creating a Cohesive Brand Identity for your Library

Establishing a cohesive visual look for your library improves recognition, engagement, and trust among your community. But presenting a unified appearance can be a challenge when there are a wide variety of faculty and staff members creating promotional and marketing materials. In this session we’ll explore the challenges faced and lessons learned as the Brooks Library developed, revised, and ultimately implemented a library-wide brand identity to establish standards and best practices for the design and tone of the library’s print and digital content. Attendees will receive access to our approved Brand Identity, including helpful resources used.