Title of Presentation
The Design of Library Things: Creating a Cohesive Brand Identity for your Library
Presentation Type
Presentation
Conference Track
Design
Description
Establishing a cohesive visual look for your library improves recognition, engagement, and trust among your community. But presenting a unified appearance can be a challenge when there are a wide variety of faculty and staff members creating promotional and marketing materials. In this session we’ll explore the challenges faced and lessons learned as the Brooks Library developed, revised, and ultimately implemented a library-wide brand identity to establish standards and best practices for the design and tone of the library’s print and digital content. Attendees will receive access to our approved Brand Identity, including helpful resources used.
Learning Outcomes
- How to put together a Brand Identity task force.
- Considerations to take when developing the content.
- Resources used to guide the process and inform best practices.
- Challenges met in adopting organization-wide policies and procedures.
Twitter Handle(s)
@glowingfish
Start Date
31-3-2017 11:15 AM
End Date
31-3-2017 12:00 PM
Persistent Identifier
http://archives.pdx.edu/ds/psu/19099
Subjects
Libraries -- Marketing, Information services -- Marketing, Libraries -- Public relations, Branding (Marketing) -- Applications to libraries
Brand Identity Checklist
BrooksLibraryBrandIdentityFINAL APPROVED.pdf (1062 kB)
Brand Identity: Standards and Best Practices
The Design of Library Things: Creating a Cohesive Brand Identity for your Library
Establishing a cohesive visual look for your library improves recognition, engagement, and trust among your community. But presenting a unified appearance can be a challenge when there are a wide variety of faculty and staff members creating promotional and marketing materials. In this session we’ll explore the challenges faced and lessons learned as the Brooks Library developed, revised, and ultimately implemented a library-wide brand identity to establish standards and best practices for the design and tone of the library’s print and digital content. Attendees will receive access to our approved Brand Identity, including helpful resources used.
Comments/Notes
Room: SMSU 298
Brand Identity Checklist and Brand Identity: Standards and Best Practices are available in the Additional Files section below