Portland State University Department of Speech Communication
Robert W. Vogelsang
Date of Award
Master of Science (M.S.) in Speech Communication
1 online resource (94 p.)
Readership surveys -- Oregon, Oregon wildlife
The purpose of this study was to determine the extent and frequency of readership of the Oregon Wildlife magazine and this relationship to Klapper's reinforcing hypothesis.
The basic question posed was: What population of individuals in Oregon read which types of fish and wildlife articles in the Oregon Wildlife magazine, and how do these respondents assess the readability and accuracy of the magazine?
Sullivan, Deborah C., "A readership study of Oregon wildlife magazine" (1978). Dissertations and Theses. Paper 2840.