Portland State University. Department of Sociology
Date of Award
Master of Arts (M.A.) in Sociology
1 online resource (130 p.)
Herbicides -- Social aspects -- Oregon -- Alsea Region, Diffusion of innovations -- Oregon -- Alsea Region
This thesis is a report of an empirical investigation into the twin processes of adoption and rejection as they operate in the diffusion of a specific controversial technological innovation. The innovation, the aerial application of phenoxy herbicides, and its pattern of diffusion throughout the Alsea, Oregon area are examined. The processes involved are analyzed utilizing as a theoretical framework the Classical Diffusion of Innovation Model. This model is discussed in detail with particular attention being called to the social, economic, and political factors that contributed to its development and popularity. This specific model was utilized in this study for two purposes: (1) to systematically guide the attempt to understand and interpret important aspects of the controversy in the Alsea area, and (2) to ascertain the utility and flexibility of this perspective through hypothesis testing.
Worden, Steven K., "The diffusion of a controversial innovation in the Alsea, Oregon area" (1981). Dissertations and Theses. Paper 3159.