First Advisor

Mark Costanzo

Date of Publication

1988

Document Type

Thesis

Degree Name

Master of Arts (M.A.) in Psychology

Department

Psychology

Language

English

Subjects

Positioning (Advertising), Public toilets, Advertising -- Psychological aspects, Advertising -- Schools

DOI

10.15760/etd.5687

Physical Description

1 online resource (100 p.)

Abstract

There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers.

This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particular, the potential value of restrooms for communicating public education issues such as AIDS and Cholesterol was examined.

Rights

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Comments

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Persistent Identifier

http://archives.pdx.edu/ds/psu/21271

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