Advisor

Joseph F. Jones

Date of Award

1989

Document Type

Thesis

Degree Name

Master of Science (M.S.) in Sociology

Department

Sociology

Physical Description

1 online resource (204 p.)

Subjects

Women in advertising, Sex role in advertising -- United States, Advertising -- Alcoholic beverages -- United States, Magazine advertising -- United States

DOI

10.15760/etd.5942

Abstract

One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.

Description

If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to pdxscholar@pdx.edu and include clear identification of the work, preferably with URL

Persistent Identifier

http://archives.pdx.edu/ds/psu/23369

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