Portland State University. Department of Sociology
Joseph F. Jones
Date of Award
Master of Science (M.S.) in Sociology
1 online resource (204 p.)
Women in advertising, Sex role in advertising -- United States, Advertising -- Alcoholic beverages -- United States, Magazine advertising -- United States
One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.
LeCoe-Cannucci, Kathleen Dianne, "Social construction of sexual equality in distilled beverage advertising" (1989). Dissertations and Theses. Paper 4058.