Advisor

Cynthia-Lou Coleman

Date of Award

2010

Document Type

Thesis

Degree Name

Master of Science (M.S.) in Communication

Department

Communication

Physical Description

1 online resource (126 p.)

Subjects

Genetically modified foods -- Public opinion, Natural foods, Diffusion of innovations

Abstract

The purpose of the current study was to understand public opinion formation by determining what factors influence opinion leaders in the organic food community to engage in the genetically modified food debate, and how opinion leaders describe American lay publics' engagement in the debate.

Description

If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to pdxscholar@pdx.edu and include clear identification of the work, preferably with URL

Persistent Identifier

http://archives.pdx.edu/ds/psu/25039

Included in

Communication Commons

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