First Advisor

Larry Steward

Term of Graduation

Fall 1994

Date of Publication


Document Type


Degree Name

Master of Science (M.S.) in Speech Communication


Speech Communication




Branch banks -- Employees -- In-service training -- Evaluation



Physical Description

1 online resource (81, [4] pages)


This study addressed a need to identify the effectiveness of in-branch, employee administered training programs. A comparison of various training methods and a ranking of the effectiveness of those methodologies would enable managers to make informed training design and purchase decisions.

The purpose of this study was to determine the differences between four training methods as evaluated by post-training assessment scores. This study also sought to determine the following: 1) did all four methods significantly impact short term material recall?, and 2) did gender impact training effectiveness? The training methods studied were: video; study guide; video plus study guide; video and study guide plus reinforcement meeting. A control group was used to obtain a pre-training baseline.

One hundred eighty two employees who worked at one of twenty randomly selected Portland, Oregon branches of a large, regional bank participated in the study. Each branch utilized one of the five randomly assigned methods in a scheduled staff meeting. After completing the training, each participant completed a post training assessment testing material recall. The control group completed the assessment without participating in training.

Analysis of Variance tests were used to determine if significant differences existed between: 1) the mean scores of the control group and the training methods, 2) the mean scores of the training methods themselves, and 3) the mean scores of males and females. A significant difference was found at the .05 level between the mean scores of the control group and every training method except video. There were no significant differences between the mean scores of the four training methods. There was not a significant difference between the mean scores of males and females. There was also no significant difference in method effectiveness based on gender.


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