First Advisor

Yu Xiao

Term of Graduation

Winter 2021

Date of Publication


Document Type


Degree Name

Master of Urban Studies (M.U.S.) in Urban Studies


Urban Studies and Planning




Service stations -- Location -- Economic aspects, Brand name products -- Prices, Gasoline -- Prices, Demography, Wealth, Gasoline industry



Physical Description

1 online resource (iv, 50 pages)


The gasoline refining and sales industry has many peculiarities. One such oddity is a difference in sales, distribution and pricing between branded and unbranded gasolines. Although fuels leave the refinery a uniform commodity, branding determines entirely different marketing and pricing schemes, with entirely different volatility and risk premiums. In order to determine if this volatility is felt evenly across all wealth demographics, this study uses t-tests and CART models to analyze income, home value and other wealth-based indicators in the areas surrounding gas stations, to determine if there is a correlation between branding and wealth. The results show the wealth demographics surrounding branded stations are higher than around unbranded stations. I conclude that areas of higher wealth are more likely to have the presence of branded stations than unbranded, while areas of lower wealth have reasonable coverage by both branded and unbranded.


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