Title of Presentation

International Comparison of Oncology Centers' Webpage Messaging

Presenter Biography

I grew up near Chicago and recently moved to Oregon. I have my Bachelor's degree in Biology from the University of Wisconsin-Whitewater. Currently, I am a first year MPH student in the health promotion track.

Program/Major

Maters of Public Health- Health Promotion

Degree

MPH

Presentation Type

Poster

Room Location

Smith Memorial Student Union, Room 296/8

Start Date

April 2019

End Date

April 2019

Abstract

A cancer diagnosis can be unpredictable and devastating. From the time of diagnosis patients and their families are under intense stress. Recognizing this and taking steps to mitigate stress along the journey can be very impactful on patients and their support systems. For many people, researching healthcare facilities beings on the internet. Depending on the health care facility, services for oncology patients vary greatly. However, not all these services may be strongly advertised on their homepage. When patients or their families are researching health care facilities, it is important to recognize the impact a homepage has on the researching experience when they are also overwhelmed with their diagnosis. This project explores the topic from the perspective of a patient newly diagnosed with cancer and homepages will be evaluated for areas that may bring comfort to patients and their families. A simple search in a search engine will elicit options and the homepages of oncology centers will be coded for: Equity, preventative care, compassion, quality medical care, and supportive services. This project focuses on comparing homepages of adult oncology centers within Portland, Oregon, USA, compared to those within Toronto, Canada to examine differences among international oncology centers. This research offers recommendations for health systems organization and health communications.

Comments/Notes

I may be changing one of my classes next term so the time availability may change.

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Apr 3rd, 3:00 PM Apr 3rd, 4:00 PM

International Comparison of Oncology Centers' Webpage Messaging

Smith Memorial Student Union, Room 296/8

A cancer diagnosis can be unpredictable and devastating. From the time of diagnosis patients and their families are under intense stress. Recognizing this and taking steps to mitigate stress along the journey can be very impactful on patients and their support systems. For many people, researching healthcare facilities beings on the internet. Depending on the health care facility, services for oncology patients vary greatly. However, not all these services may be strongly advertised on their homepage. When patients or their families are researching health care facilities, it is important to recognize the impact a homepage has on the researching experience when they are also overwhelmed with their diagnosis. This project explores the topic from the perspective of a patient newly diagnosed with cancer and homepages will be evaluated for areas that may bring comfort to patients and their families. A simple search in a search engine will elicit options and the homepages of oncology centers will be coded for: Equity, preventative care, compassion, quality medical care, and supportive services. This project focuses on comparing homepages of adult oncology centers within Portland, Oregon, USA, compared to those within Toronto, Canada to examine differences among international oncology centers. This research offers recommendations for health systems organization and health communications.