All Sustainability History Project Oral Histories


Adam Olsen

Streaming Media

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34 minutes


Lumber Trade -- Oregon, Sustainability, Forest Stewardship Council


Born in Portland, Adam Olsen worked for Parr Lumber for ten years as a contractor salesman.

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Born in Portland, Adam Olsen worked for Parr Lumber for ten years as a contractor salesman.


Adam Olsen has had much direct experience in the lumber industry, starting from the very bottom and then working his way up through the firm to his current position of being the CEO of the company. Olsen speaks about the challenges of maintaining and meeting the demands for his company’s products and the complications of working with clients to find demand for sustainably harvested lumber products in the market. Olsen talks about the challenges associated with gaining the certification of the Forest Stewardship Council (FSC). He also explains the misinterpretations of FSC-certified lumber and what it means to have the certification stamp displayed on lumber. Olsen also discusses definitions of sustainable yield along with the future of FSC-certified products and Parr Lumber.

This interview is part of “The Sustainability History Project: Documenting Sustainable Development and Practice in the Pacific Northwest” at Portland State University.


This digital access copy is made available as streaming media for personal, educational, and non-commercial use within the parameters of “fair use” as defined under U.S. Copyright law. It cannot be reproduced, distributed, or broadcasted for commercial purposes. For more information, please contact Special Collections at Portland State University Library at: or (503) 725-9883.

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