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How can we encourage people to make use of the transportation systems in place - to improve transit ridership and, in turn, to improve the health and happiness of our societies?

New findings in behavioral science could unlock new, more effective ways to change transportation behavior...but only if we have a way to find and use that evidence. TransLink (Vancouver BC) undertook a groundbreaking research effort to use cognitive biases to explain why people drive today, and and to identify possible "nudge" strategies to shift those trips to transit and active modes. The resulting report includes brand-new ideas that area ready to be tested by practitioners. Join us to learn about how academics and practitioners can join forces to create mode shift programs that work.

Biographical Information

Jessica Roberts directs behavior change campaigns to help people walk, bicycle, and take transit more often. She specializes in education, promotion, and marketing programs, including SmartTrips (individualized marketing) programs, Safe Routes to School programs, and Transportation Demand Management. Over the last ten years, programs under her direction have reached over 200,000 people across North America. Her current research interest is connecting behavioral science to transportation mode shift.


Choice of transportation, Transportation planning, Transportation -- Social aspects


Transportation | Urban Studies | Urban Studies and Planning

Persistent Identifier

Transportation Behavior Change...Now With SCIENCE!



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