Library fund raising, Academic libraries -- Finance, Research libraries -- Finance
What is the value and impact of the library on the university, and how do you communicate it to others? How do you frame the conversation about library value with both external and internal audiences? Given the rapidly changing library and higher education environment, what are meaningful ways to discuss the value of libraries with donors and alumni whose own experiences as students may have been very different? What key messages about the library engage and resonate, and how can you identify and convey those messages?
Moody, Marilyn K., "Support the Library, Support the University: Communicating the Value and Impact of the Library" (2016). Library Faculty Publications and Presentations. 190.