Online identities, Job hunting, Online social networks
In this article the author suggests that prospective librarians must establish a positive online identity and presence as part of the job search process. She proposes that individuals assess themselves as a brand to be marketed. She points to the influence of personal profiles on online social networks such as Facebook and Twitter on employer hiring decisions.
Farkas, M. (2010).Technology in Practice. Your Virtual Brand. American Libraries, 41(3), 28.