Media is loading


Audio/MP3; File size: 19.4 MB; File duration: 21:14

Published In

Oregon Public Broadcasting

Document Type


Publication Date



Racial justice, Social justice, Travel Portland, Tourism, Portland Region (Or.) -- Social conditions, Polarity (Psychology), Police brutality, Homelessness


Readers of The New York Times’ Sunday print edition couldn’t help but notice a full-page ad in the paper last weekend that began with the sentence “This is Portland.” It goes on to say, “We’re a place of dualities that are never polarities. Two sides of the same coin that keeps landing right on its edge.” The ad appeared in a few other newspapers as well and it’s part of a Travel Portland campaign, designed to promote tourism in the city. It has elicited mixed reactions among Portlanders.

We dig into the ad campaign — what it says and what it doesn’t say — and the larger effort to rehabilitate Portland’s reputation. Our guests are Portland State University Associate Professor Lisa Bates, Portland Mercury News Editor Alex Zielinski and Amy Lewin, vice president of strategic communications for the Portland Business Alliance.


Permission to archive the MP3/transcript received from OPB; original broadcast: https://www.opb.org/article/2021/06/24/this-is-portland-ad-campaign-draws-mixed-reactions/

Permission to archive the This is Portland ad/video received from Travel Portland; original video:

Persistent Identifier


Think Out Loud Transcript.pdf (53 kB)

This Is Portland [kfD1JwfuuBg].mp4 (15315 kB)
Travel Portland - This is Portland Video (File Size: 14.9 MB; File Type: MP4; Duration: 2:08)

This is Portland Video Intro_Credits.pdf (14 kB)
Video Introduction/Credits

This_is_Portland_NY_Times_Ad.gif (824 kB)
NY Times - Ad Campaign