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Hispanic Americans -- Oregon -- Portland, Community development -- Oregon -- Portland, City planning -- Oregon -- Portland


Realizing public goals of an inclusive and vibrant society requires an advocacy approach to urban planning and economic development. Adelante Planning outlines strategies based on research and case studies to successfully implement a Mercado as an economic development and business incubation strategy for Portland’s Latino community. A Mercado is a strategic planning approach targeted toward Latino populations and other minorities, particularly in gentrifying locations of the Portland Metro region.

This project was conducted under the supervision of Ellen Bassett, Lisa Bates, Karen Gibson, Ken Pirie, and Sumner Sharpe.


Client: Hacienda Community Development Corporation

Winner of the 2012 AICP Student Project Award for Application of the Planning Process


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