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We've Come So Far . . .


This piece is a brief rant about the current gender stereotypes that play out in commercials and other forms of advertisements. While sarcasm constantly reigns in this rant, there is also a grain of truth to these complaints. Yet there is also an amount of truth in these commercials, as they are not unintentionally addressing these stereotypical audiences. I was inspired to write this piece after seeing endless commercials trying to sell me, a woman, various cleaning and cooking products. I was especially bothered because these commercials, by appealing to women, are really confirming that women are still the primary cookers and cleaners of households despite women's prevalence in the workforce; advertisements know their target buyers. Perhaps my anger toward these commercials is indirect in that advertisers still have reason to advertise these products to women because the division of labor is still steeped in inequality.



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Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

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