The study of rhetoric usually concerns itself with analysis of discourse more clearly identifiable as a text, but often overlooked is how apparently non-textual elements may shape our own personal narratives. However, rhetorical theory can indeed be applied to something like LEGO, that beyond marketing and branding, most people do not immediately consider textual. Ultimately by using the Burkeian pentad as a terministic screen, this project aims to determine how the act of playing with LEGO, and even the LEGO brick itself, serve to construct realities, and how those realities impact our own.
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Barker, Hanna and Beaumont, Shawn
"The 5-Sided Lego,"
Harlot: A Revealing Look at the Arts of Persuasion: