A companion text to a piece of online activist rhetoric, this essay attempts to explain how social media networks and other digital interfaces intercede and influence users' constructions of gender and consumer identity. Gaining awareness of the influence networks have over our lives, should empower users to appropriate and subvert those networks for alterior agendas. This essay, and the activism it introduces, demonstrates an appropriation of Pinterest, a "pinboard-style" social media network, for the purposes of suberting and exposing its typical hetero-normatie and pro-consumer practices.  Â

About the Author(s)

Ph.D. candidate in English at Ohio University, Matthew A. Vetter's research interests revolve around digital rhetorics and internet culture, writing pedagogy, and new media. When he's not, you know, exposing the corporate and heterosexist logic of Pinterest, he's working on his dissertation, a study of the collaborative culture of Wikipedia and the opportunities it provides for teaching writing.



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