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Abstract

Looking at do-it-yourself (DIY) fashion blogs as a test case, 'Buy-It-Yourself' considers some of the consumerizing pressures that can turn an anti-consumption movement into another tool of the corporate machine. I examine the punk roots of the DIY movement, the recent flurry of maker activity, and a sampling of DIY fashion blogs from their 2009 heyday through the present. Ultimately, I suggest that online activists consider DIY fashion blogs as a warning tale: as a counterculture movement begins to pick up steam, it can morph into something that betrays its original goals.

DOI

10.15760/harlot.2015.14.7

Persistent Identifier

https://archives.pdx.edu/ds/psu/39483

Creative Commons License

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

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