Do you want products or politics? Or BOTH?!
By LoveHelm on May 1, 2016
If you’ve been searching for an article that combines rhetoric, politics, and shopping… this is it! The authors address the rhetorical and political nature of Amazon.com product reviews. More specifically, they focus on Amazon reviews circulating shortly after Mitt Romney talked about his “binders full of women” during the 2012 Presidential Campaign (who says that?!), and reviews written after Texas State Senator Wendy Davis filibustered for 11-hours in her sassy pink Mizuno running shoes in summer 2013 (I seriously want those shoes!). The authors argue that we need to look for argumentation in unlikely spaces—like Amazon.com. I mean, I buy all kinds of stuff on Amazon, but I don’t get all political while I am there….but apparently some people do. Weird, right? But for reals: the authors include examples of Amazon reviews that while pretty hilarious, actually deal with serious political issues. As always, battery life could be better, but still worth checking out.
The original "webtext" can be viewed on the Internet Archive Wayback Machine.
Fair Use Statement: Images not taken by the authors have been used specifically as a means of scholarly critique or to add a transformative element to the web-text. Thus, the use of these images constitutes fair use and have been cited as appropriate.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Original article landing page - PDF
From_Product_Reviews_to_Political_Commentary.html (5 kB)
Original article landing page - html file
Helmbrecht, Brenda M. and Love, Meredith A.
"From Product Reviews to Political Commentary: Performances in Amazon.com Reviews,"
Harlot: A Revealing Look at the Arts of Persuasion: