Do you want products or politics? Or BOTH?!

By LoveHelm on May 1, 2016

If you’ve been searching for an article that combines rhetoric, politics, and shopping… this is it! The authors address the rhetorical and political nature of Amazon.com product reviews. More specifically, they focus on Amazon reviews circulating shortly after Mitt Romney talked about his “binders full of women” during the 2012 Presidential Campaign (who says that?!), and reviews written after Texas State Senator Wendy Davis filibustered for 11-hours in her sassy pink Mizuno running shoes in summer 2013 (I seriously want those shoes!). The authors argue that we need to look for argumentation in unlikely spaces—like Amazon.com. I mean, I buy all kinds of stuff on Amazon, but I don’t get all political while I am there….but apparently some people do. Weird, right? But for reals: the authors include examples of Amazon reviews that while pretty hilarious, actually deal with serious political issues. As always, battery life could be better, but still worth checking out.

The original "webtext" can be viewed on the Internet Archive Wayback Machine.

About the Author(s)

Brenda M. Helmbrecht is an Associate Professor of English at California Polytechnic State University, in San Luis Obispo, CA. She teaches courses in Women’s Rhetoric, Visual Rhetoric, Documentary Films, First-Year Writing, and Composition Pedagogy and Theory. She directs the university’s first-year writing program and also chairs the General Education Program.

Meredith Love is an Associate Professor of English at Francis Marion University in Florence, South Carolina where she teaches courses in Gender and Rhetoric, Composition Theory, First-Year Composition, and Professional Writing. She also serves as the Coordinator of the Composition Program and as the Co-Director of the Center of Excellence for College and Career Readiness.


Fair Use Statement: Images not taken by the authors have been used specifically as a means of scholarly critique or to add a transformative element to the web-text. Thus, the use of these images constitutes fair use and have been cited as appropriate.



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This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

From_Product_Reviews_to_Political_Commentary.pdf (109 kB)
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From_Product_Reviews_to_Political_Commentary.html (5 kB)
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