Document Type

Closed Project

Publication Date

Winter 2015

Instructor

Kenny Phan

Course Title

Decision Making

Course Number

ETM 530/630

Abstract

The advancement of the internet and information technology has been a great vehicle for the development of solutions for all human endeavors. The banking and the financial services sector has advanced from traditional banking services to internet-based banking. In recent times, banks and financial services firms have developed software solutions such as, ATM locator, Mobile banking and others which makes it easier and convenient for the user to have access to the bank without ever walking into the banking hall. The general adoption of mobile banking solutions worldwide is still not that encouraging. There are several drivers which affect the adoption of these internet-based banking solutions, such as socio-economic factors, mobile device adoption, and user behavior to name a few. The present project focuses on enumerating the key factors for user adoption of mobile banking solutions. The factors are then grouped into multiple perspectives and prioritized using the Hierarchical Decision Model (HDM). The results are ranked, discussed and then appropriate suggestions and conclusions are drawn. Our results show that all the factors are important but reliability and privacy are the most important factors that banks should pay much attention to during design and development of mobile banking solutions. We conclude that if a bank pays attention to providing a solution that meets the user’s reliability expectation, then the privacy risk can be further minimized since the user might have more confidence that their information will also be handled in the right way, which will not compromise their privacy.

Description

This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/21625

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