Document Type

Closed Project

Publication Date

Fall 2012

Instructor

Tugrul Daim

Course Title

Technology Assessment and Acquisition

Course Number

ETM 531/631

Subjects

Weight loss -- Application software, Weight loss -- Technological innovations, Analytical Hierarchical Process, Consumers -- Attitudes, Technology Acceptance Model

Abstract

Even though there is limited research on mobile application technologies adoption factors for smart phones, the applications have been making a noticeable entrance in the market. This paper examines the factors influencing the mobile weight loss applications by using Technology Acceptance Model (TAM). To build the model, the authors studied on three main criteria: usefulness, easy of use and external factors along with the sub criteria. By surveying the experts from PSU’s Healthy You Wellness Challenge Participants, Analytical Hierarchical Process (AHP) model is tested. PCM software and Excel were used analyze the results of the pairwise comparisons done by the experts. The results showed high importance of the external factors that were cost and reviews on the behavioral intentions of the potential customers towards mobile weight loss applications adoption. Once they upload the application sharing, ease of learning, flexibility and user interface are the following characteristics that affect retaining the application.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21748

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