Document Type

Closed Project

Publication Date



Charles M. Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526/626


Apple smartwatch strategy is analyzed in this paper in comparison to its competitors like Samsung and Pebble. The features, cost, market share and sales of smartwatches are compared. The position of Apple smart watch in the technology adoption lifecycle is identified based on the sales. This paper also discusses the Porter’s five-force model and SWOT analysis as applied to Apple’s smart watch. Strength and weakness are analyzed for Apple smart watch and opportunities and threats in comparison to its competitors. The goal of this paper is to identify the position of Apple smartwatch in the smartwatch industry.


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